The Art of Advertising, by George Lois

Why?

“This is a big coffee table book. It was a big inspiration for me, and later I got to meet him through David Hershkovits at PAPER Magazine. He knew I was a big fan of him, so he brought me to interview George for his paperback book. I liked the Esquire covers that George is famous for. They were really interesting—the imagery, doing the unthinkable, like putting Sonny Liston with Andy Warhol. There was a whole big thing when the book came out, that it was like a handbook for creative people. Everyone that interviewed him was like, ‘Oh, the original Mad Man.’ And he hated that. He hated that show, he said it was such bullshit. I think I brought it up and he started cursing so hard he was spitting. He was like, ‘That fucking bullshit!’ I love that he was a tough guy.”
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- Ricky Powell, Photographer